Top Agent

How to become a local real estate celebrity in your community

Episode Summary

I’m speaking with two personal branding experts, Tonya Eberhart and Michael Carr. Tonya is the founder of Brandface, a company that helps brands and real estate professionals differentiate themselves and stand out in a competitive markets. Michael Carr was America’s #1 top selling real estate auctioneer. He became a real estate broker in 2013 and was one of Tonya’s clients. After applying some of Tonya’s Brandface methods into his business, Michael literally became a local celebrity in his town, and helped his real estate business absolutely take off. He’s now a partner in Brandface and co-authored "Brandface for Real Estate Professionals", along with Tonya, which became a #1 best seller on Amazon. We’re talking all things personal brand, which is such an important topic in real estate. We talk about how personal branding turned Michael into a local celebrity, how Realtors escape what Tonya calls “the sea of sameness” in a highly competitive industry. We get into social media, with specific strategies and tips on how to post and how personal to get with your content. We also get into why your personal brand will keep you busy even during downturns or recessions in the market, which are inevitable. So much great content in this episode. I hope you enjoy!

Episode Notes

I’m speaking with two personal branding experts, Tonya Eberhart and Michael Carr. Tonya is the founder of Brandface, a company that helps brands and real estate professionals differentiate themselves and stand out in a competitive markets. Michael Carr was America’s #1 top selling real estate auctioneer. He became a real estate broker in 2013 and was one of Tonya’s clients. After applying some of Tonya’s Brandface methods into his business, Michael literally became a local celebrity in his town, and helped his real estate business absolutely take off. He’s now a partner in Brandface and co-authored "Brandface for Real Estate Professionals", along with Tonya, which became a #1 best seller on Amazon.

We’re talking all things personal brand, which is such an important topic in real estate. We talk about how personal branding turned Michael into a local celebrity, how Realtors escape what Tonya calls “the sea of sameness” in a highly competitive industry. We get into social media, with specific strategies and tips on how to post and how personal to get with your content. We also get into why your personal brand will keep you busy even during downturns or recessions in the market, which are inevitable. So much great content in this episode. I hope you enjoy!